The Growing Trend of Phygital Sports
The article called “Phygital Sports – bridging the physical and digital worlds” published by Top End Sports introduces the concept of “phygital” in sports, a fusion of physical and digital elements shaping the sporting landscape. It first illustrates how athletes benefit from advanced technology to optimize their performance. In soccer, for example, players wear smart jerseys embedded with sensors that monitor their movements and pulse rate in real time. It then discusses how fans engage with their favourite sports through immersive experiences. It’s not difficult to imagine sitting in the stands, wearing VR goggles that allow fans to see a game from any angle. Finally, the article highlights the growth of competitions where athletes compete and showcase their talents in both physical and digital realms in tournaments such as Games of the Future. Overall, it illustrates that phygital sports are redefining the future of sports, offering new opportunities for athletes and fans alike to explore innovative ways of participation and enjoyment.